Example Info Content
State the Question / Answer the question immediately (1-2 paragraphs.)
Establish Trust and explain why the reader should listen to you (1-2 short paragraphs.)
Preview what is to come (1-2 short paragraphs or bullet point list.)
Body
H2 section heading (Explain the issue, explain the consequences, explain the solution, explain any nuance or detail.)
Repeat H2 section headings as necessary (Explain the issue, explain the consequences, explain the solution, explain any nuance or detail.)
Outro
Summarize again (1-3 paragraphs)
Call to Action (Tell them what to do next)